“Centrale Danone” succumb to the pressure, following the boycott of its products in Morocco and confirmed that it is making serious efforts to reformulate its business model after launching a new apology campaign to improve and confirm its concern for the interests of consumers and small traders.
The company decided to amend its business model through measures including reviewing the milk pricing system through consulting with farmers and consumers, in a move that confirms the company's submission to the pressures that have taken place in the recent period.
It also announced that it will adjust the prices of its products starting from next September, after the end of the stage of consultation with farmers, traders, trade unions and consumer representatives, in order to formulate a new model for the company.
It is noteworthy that the company acknowledged that the boycott campaign launched by the users of social networks sites, last April, which resulted in heavy losses as its sales dropped by 40 percent, in Morocco, exceeding all the expectations which claimed that this drop reached 30 percent only.
The boycott campaign, which was launched by the Moroccans, targeting the country's largest companies, is a protest movement against the high prices and the monopoly practices; it is the largest and most successful in its kind in the history of the country.
#Morocco #Centrale_Danone #pressure #boycotting
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